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Taller: Comunicación y gestión de proyectos culturales autónomos -
Taller: Comunicación y gestión de proyectos culturales autónomos - MICE

Taller: Comunicación y gestión de proyectos culturales autónomos

Taller: Comunicación y gestión de proyectos culturales autónomos
Start: 19 Jul 2017 11:00 America/Montevideo
Finish: 19 Jul 2017 13:00 10

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Taller: Comunicación y gestión de proyectos culturales autónomos

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    Si nuestro proyecto se prende fuego ¿se termina ahí? ¿cómo hacemos para revivirlo? ¿quién nos puede ayudar? ¿quién nos sostiene? Esos son algunos de los disparadores para pensar la sostenibilidad de un proyecto, pero no sólo en la emergencia, ni sólo en la burocracia del financiamiento.  
    La difusión de nuestros proyectos culturales es indispensable para su dicha sostenibilidad. Si nadie se entera que nos prendimos fuego ¿cómo nos van a ayudar para apagarlo?
    Para eso, primero tenemos que saber cómo definirnos. ¿Por qué somos autogestivos, independientes o autónomos? ¿Qué nos unifica y que nos distingue de la escena de la que formamos partes? ¿Cuáles son nuestras redes de trabajo? ¿A qué público tenemos llegada? ¿Cuál queremos abarcar?
    A medida de que podemos responder esas preguntar podemos definir los contenidos, el tono y la estética con los que nos vamos a comunicar y así emprender la planificación de acciones de prensa y difusión con diversas herramientas como gacetillas, mapeos de medios y redes sociales.
    Más allá de las herramientas formales y clásicas que necesitamos en esta tarea ¿de qué otras maneras podemos interpelar a un posible público que aún no nos conoce? ¿cómo trasladamos nuestra creatividad artística a nuestras acciones de difusión? Además de las variadas opciones que nos ofrece internet ¿qué otros escenarios nos posibilitan dar a conocer nuestro proyecto?
    ¿Cuáles son los primeros y fundamentales recursos con los que contamos? Nuestro tiempo, nuestro cuerpo y nuestros vínculos.
    En un vaivén de teorías y estudio de experiencias responderemos algunas de estas preguntas y formularemos nuevas.  
    El encuentro está dirigido a artistas de todas las disciplinas, gestores, comunicadores y trabajadores de la cultura en general; a todo aquel que ya forme parte de un proyecto cultural o desee iniciar uno.





    A cargo de Juliana Celle




    Juliana Celle nació en 1989 en La Plata (Argentina). En diciembre de 2006 comenzó a hacer radio y desde entonces desarrolla tareas periodísticas en diversos medios radiales y gráficos, especialmente en Radio Estación Sur (emisora comunitaria) donde trabaja desde 2010. También es gestora cultural: organiza eventos, ciclos y festivales desde 2011, especialmente en espacios culturales autogestivos. Desde ese año también desarrolla trabajos de prensa y comunicación de bandas, grupos de teatro, editoriales y centros culturales. En la actualidad trabaja en Malisia Editorial.
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