How Digital Word-of-Mouth Impacts Purchase Decision - A Marketing Master Class by ESSEC Business School - MICE

How Digital Word-of-Mouth Impacts Purchase Decision - A Marketing Master Class by ESSEC Business School

How Digital Word-of-Mouth Impacts Purchase Decision - A Marketing Master Class by ESSEC Business School
Start: 24 Mar 2018 13:30 Asia/Bangkok
Finish: 24 Mar 2018 15:00 2

How Digital Word-of-Mouth Impacts Purchase Decision - A Marketing Master Class by ESSEC Business School

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Consumers tend to use product reviews as a mental shortcut for purchase decision making. This makes online word-of-mouth communication in the form of product reviews highly influential in the consumer purchase process.
 
But how do consumers actually process the review information in their minds? And how do different aspects of online product reviews affect their behavior? Learn more from recent research findings on consumer online behavior in this master class by Prof Tuck Chung, Associate Academic Director of ESSEC’s Master of Science (MSc) in Marketing Management & Digital program.
 

Join us in this master class
 
Date: 24 March 2018 (Sat)
 
Time: 1:30pm - 2.30pm (registration starts at 1:00pm)
 
Venue: Westin Grande Sukhumvit, Bangkok
 


REGISTER HERE



Speaker's Profile
 
Prof Tuck Chung is Associate Prof of Marketing and Associate Academic Director for MSc in Marketing Management & Digital at ESSEC Business School. Before joining ESSEC, he was the Assistant R&D Director in the Institute on Asian Consumer Insight (ACI). A champion of ACI’s digital behaviour cluster, he conducted industry workshops and served as keynote speaker and panel moderator in international conferences. 
 
His research interests include consumer online behaviour, marketing analytics, mobile & digital marketing, and online personalization of products. His works are published in top academic journals such as Marketing Science and Journal of the Academy of Marketing Science (JAMS). One of his publications on personalization through social networks won the JAMS Sheth Foundation Best Paper in 2017.
Discover the ESSEC Experience - World-class Programs with Strong Career Outcomes
Founded in 1907 in France, ESSEC Business School is one of the world's top international business schools. Students have the opportunity to study in our global campuses in Asia, Europe and Africa, which serve as strategic gateways for building their careers and networks. Our Master's programs include:

Master in Finance
Master of Science in Management (Grande École)   
Advanced Master in Strategy & Management of International Business
MSc in Marketing Management & Digital
MSc in Data Sciences & Business Analytics

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REGISTER HERE


We look forward to seeing you.
Best regards,
ESSEC Business School, Asia-Pacific 5 Nepal Park Singapore 139408 essecasia@essec.edu Tel: (65) 6413 9729
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